Michael Byers

Michael is the Executive Chairman of DirectPath.

He was the CEO and President at HighRoads and was responsible for the Enrollment Advisors acquisition of HighRoads’ employer technology division in 2015 creating the combined company, DirectPath. For more than 10 years, he was the driving force behind HighRoads’ strategic initiatives, operations and culture, which led the transformation from a traditional software company to a pure SaaS organization and dramatically increased the number of enterprise clients from a handful to almost 20 percent of the Fortune 500.

Prior to HighRoads, Michael served as CEO of Centive, a founding company in the Enterprise Incentive Management (EIM) market. He also served as CFO and Vice President of Finance for NuMega Technologies Inc., where he negotiated the sale of the company to Compuware (NASDAQ; CPWR) for $150 million. Michael has also held senior finance positions in the software industry including SQA Inc., and Object Design Inc.

Michael is a graduate of the University of Massachusetts at Amherst, Cum Laude with a B.A. in Accounting and a minor in Economics. He is also a CPA in the Commonwealth of Massachusetts.

More Team Members

  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Bart Yancey

Bart Yancey is the co-founder and CEO of DirectPath. Since 2004, he has led its growth into one of the top strategic employee engagement and health care compliance companies for Fortune 1000 employers.

An industry leader in employee education and benefits communication, Bart was appointed to serve on the Alabama Health Insurance Exchange Study Commission by Governor Robert Bentley. He is an active member of the Monday Morning Quarterback Club charity and the Southern 7 Chapter of Young Presidents’ Organization. Bart is a graduate of Samford University.

More Team Members

  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Bayless Ydel

Bayless is the co-founder and President of DirectPath. Since 2004, when he and Bart Yancey purchased the company from Highland Capital Holdings, he has focused on the strategic, operational and product objectives of the company.

He leads close to 200 employees who support Fortune 1000 clients throughout the country and he has successfully grown DirectPath to be a leader in employee engagement and health care compliance.

Prior to DirectPath, Bayless was a top sales consultant in the Atlanta office of UnumProvident Corporation, the leading provider of disability insurance and supplemental benefits, where his efforts contributed to the distinction of “Company Office of the Year.” He holds a Bachelor of Science degree in Finance from Auburn University.

More Team Members

  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Adam Robinett

After fifteen years at Alabama Power, Adam joined the executive team in 2015 to help maximize the business values that DirectPath drives for its customers. He leads the continuous improvement of business operations and commitment to quality for the day-to-day activities of 100+ employees working in locations across the country.

Adam holds a Bachelor of Science degree in Management Information Systems from Auburn University and a Master’s Degree in Business Administration from Mercer University.

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  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Brian Stana

Brian is responsible for the leadership and strategic direction in all aspects of finance, accounting and risk management operations at DirectPath. He brings 20+ years of experience in the financial services industry and success in driving profit improvement, leading business growth, and establishing and scaling operations.

Previously, Brian was Vice President, Treasurer and Chief Risk Officer at BlueCross BlueShield of Tennessee, where he was responsible for investment management; operating and capital budgeting; corporate strategy and development; corporate planning and forecasting and enterprise risk management. Prior to BCBSTN, Brian was a partner in the insurance practice of Dixon Hughes Goodman LLP and he began his career with Ernst & Young LLP.

Brian is a graduate of The Florida State University with a B.S. in Finance and The University of West Florida with a B.A. in Accounting. He is also a CPA in the State of Alabama and member of the AICPA.

More Team Members

  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Bridget Lipezker

Bridget Lipezker is the Senior Vice President and General Manager of Advocacy and Transparency. She joined DirectPath in January 2017 and is responsible for developing and executing the acquisition strategy of the advocacy and transparency business unit at DirectPath to ensure smooth transition.

Bridget has a demonstrable track record of delivering customer satisfaction through consistent on-time implementations that produce measurable operational results. Prior to DirectPath, she led the HighRoads professional services team to develop and improve implementation methodology to ensure optimal product adoption.

Before joining HighRoads, Bridget was a senior manager in the Deloitte Consulting Human Capital service area where she provided strategic solutions to global and national clients facing transformational change and complex business opportunities related to globalization, intense regulatory environments, and health care reform.

Bridget holds a Master of Science in Business Administration at the University of Illinois at Chicago, and a Bachelor of Science in Public Administration at Indiana University Bloomington.

More Team Members

  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Gil Murdock

Gil is responsible for driving the strategic direction of DirectPath sales and account management teams. As the Chief Revenue Officer, he brings 20 years of experience in the insurance and financial markets. In the past five years, he has accelerated DirectPath’s performance and profitability achievements.

Prior to DirectPath, Gil held senior level positions focused on emerging markets and operational growth. He holds a Bachelor of Arts degree in English from the University of North Carolina at Chapel Hill.

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  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Jane Cooper

Jane Cooper is the senior vice president of Advocacy and Transparency Strategy. She joined DirectPath in January 2017 through the acquisition of Patient Care, where she was the founder, president and chief executive officer.

Her responsibility for the financial and operational wellbeing at Patient Care drove the company’s growth to more than one million members and helped it become an industry leader in health care advocacy and transparency.

She has more than 25 years of experience in the health care industry, and has started and led five health care companies since the early 1980s.

Jane is a graduate of the Augustana College and holds a Master’s of Speech and Communication from Western Illinois University.

More Team Members

  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Jennifer Sanders

Jennifer develops and executes DirectPath’s human capital strategy. She is responsible for all functional areas of HR and internal operations. Her role bears particular responsibility for talent, controls and compliance, innovative process improvement and sustaining a diverse culture through rapid growth.

For the past 20 years Jennifer has worked within fast growth, culture driven organizations. Her industry experience spans health care, retail & consumer, professional services and technology sectors. This background coupled with her passion for being an employee and client advocate perfectly aligns with DirectPath’s mission to positively impact the lives of others.

Jennifer holds a Bachelor of Science degree in Health Care Management & Psychology from The University of Alabama. She maintains her Senior Professional in Human Resources (SPHR) and SHRM-SCP certifications. And she currently serves as a member of the Management & HR Advisory Council for The University of Alabama at Birmingham Collat School of Business.

More Team Members

  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin
Lori Dustin

Lori shapes the strategic marketing and product development direction of DirectPath. With more than 20 years of B2B experience, she draws on proven leadership to drive rapid company growth in emerging markets and ensures DirectPath solutions continue to significantly improve employee engagement and health care compliance for large organizations across all industries.

Prior to joining DirectPath, Lori held a variety of senior marketing leadership roles encompassing product strategy, branding and positioning, marketing communications, demand generation, business development, digital marketing and partner marketing.

Lori is an inventor for the HighRoads patent “Methods and systems for comparing employee insurance plans among peer groups” and “Management platform for displaying benefit plan data to permitted entities.” She holds a Bachelor of Science in marketing management from Bentley College and has completed the American Electronics Association Executive Program from Stanford University.

More Team Members

  • Michael Byers
  • Bart Yancey
  • Bayless Ydel
  • Adam Robinett
  • Brian Stana
  • Bridget Lipezker
  • Gil Murdock
  • Jane Cooper
  • Jennifer Sanders
  • Lori Dustin

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