Release 2/14/2017

DirectPath Appoints Executives to Lead New Transparency and Advocacy Business Unit

DirectPath, the industry leader in employee engagement, health care transparency and compliance, today announced two strategic appointments to its transparency and advocacy division, underscoring its ongoing commitment to enabling employee engagement around open enrollment while advocating for employees with transparent costs information year-round. The new appointments include Bridget Lipezker, who will serve as senior vice president and general manager, and Jane Cooper, who will serve as senior vice president of strategy. Leveraging their deep health care industry expertise, Lipezker and Cooper will together offer employer customers and broker partners the insights and tools needed to control health care costs, from plan options to treatment comparisons.

In the face of rising health care costs and complex, rapidly-evolving regulatory conditions, employers are searching for transparency and advocacy services that empower their employees to make more informed decisions about their health care spending. DirectPath acquired Patient Care, a leading provider of health care transparency and advocacy, in January 2017 to deliver on this demand and offer employers a complete solution for reducing health care costs by adding to its strategic employee engagement and compliance services.

Cooper, who was founder, president and CEO of Patient Care, brings to DirectPath invaluable knowledge about the health care transparency and advocacy market, as well as unparalleled insights into how employers can glean the most value from these services. Lipezker’s proven track record implementing best-in-class health care solutions for large employers is indispensable in operationalizing DirectPath’s new business unit.

“Under Bridget and Jane’s leadership, we’re confident our transparency and advocacy division will grow substantially in 2017,” said Michael Byers, executive chairman, DirectPath. “The demand for health care transparency and advocacy is very real–and growing. By tapping individuals who are engrained in both employer and employee health care challenges, we are well-positioned to deliver even greater value to our customers in the months and years ahead.”

Prior to DirectPath, Lipezker led the professional services team at HighRoads. Before that, she was a senior manager in the Deloitte Consulting Human Capital service area, where she provided strategic solutions to global and national clients facing transformational change and complex business opportunities related to globalization, intense regulatory environments and health care reform. Lipezker holds a Master’s of Science in Business Administration from the University of Illinois at Chicago and a Bachelor of Science in Public Administration from Indiana University Bloomington.

“Health care is extremely complicated,” said Lipezker. “At a time when health care literacy is at an all time low, it’s imperative that employers offer their employees services to help them better understand their options so they choose plans and treatments that deliver quality care at affordable costs. With its new transparency and advocacy unit, DirectPath has a huge market opportunity – one that I’m eager to help spearhead.”

Cooper joined DirectPath in January 2017 through its acquisition of Patient Care. At Patient Care, she drove the company’s growth to more than one million members and helped it become an industry leader in health care transparency and advocacy. She has more than 25 years of experience in the health care industry, and has started and led five health care companies since the early 1980s. Cooper is a graduate of the Augustana College and holds a Master’s of Speech and Communication from Western Illinois University.

“I am passionate about making sure employees have the information they need to make smart decisions about health care plan options and treatment,” said Cooper. “DirectPath’s commitment to educating and engaging employees on their health care options is inspiring, and I’m grateful for the opportunity to bring greater transparency and advocacy to employees across North America.”

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