Educating employees about health care benefits isn’t always enough to drive change.

Explaining health care coverage and how cost sharing works typically isn’t enough to change how employees make decisions about the hows, whys and wheres of the care they receive. Sometimes you need to grab their attention and show them, in hard dollars and cents, how their choices can affect their financial as well as physical well-being.

Retailers have long known that combining a quality merchandise with lower prices and the opportunity to earn cash back is the key to repeat business. Employers
are now applying similar principles to the challenge of reducing health care costs: show employees where the best prices are for quality care, AND give them “cash back” for choosing a good deal—and employees start thinking like consumers, not just users, of health care.

The end result? Reduced overall costs for both the employee and the employer.

With DirectPath’s Rewards Incentive Program, employees can request a personalized transparency report for any elective test or procedure. The report shows cost and quality data for up to three physicians and facilities and indicates Rewards-eligible providers (lower-cost options). Employees who choose a lower-cost option receive a reward, determined by their employer—for example, a percentage of the savings (or a fixed amount) in their paycheck, or even a gift card. And 95% of employees who use the service say they’ll use the service again.


Education Isn’t Always Enough to Drive Behavior Change
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