Companies face several challenges, including the increased complexity and variety of benefits offerings, low health care literacy rates, ineffective or nonexistent communication strategies, lack of health care cost transparency and now, the COVID-19 pandemic.
The onus is on employers to give employees the information they need—when they need it and how they want it—to make smarter decisions. As employers seek to attract and retain quality employees and meet the demands of an increasingly diverse workforce, employers must offer a broader range of benefits. At the same time, to control costs, many employers are introducing new programs to encourage employees to shop around and/or to identify and manage their health conditions.
A personalized experience with effective communications around your benefits package and engaging your workforce year-round to use their benefits will motivate employees to embrace change.