Release 6/11/2019

bswift recognizes DirectPath as a Most Valuable Partner

bswift, a leading cloud-based technology company that enables employers to achieve their benefits and engagement strategies, announced today that it has named DirectPath, the company that guides employees to make better health care decisions, as one of its Most Valuable Partners (MVPs).

An MVP is a reseller that has demonstrated excellent collaboration with bswift. Winners are determined by the following criteria: growth of the channel partner’s business on a consistent, year-over-year basis; creation of a positive image of bswift in the marketplace; a demonstration of outstanding implementation and service quality in a scalable manner; leveraging of broad bswift services and functionality; and a reinforcement of the bswift values (higher standards, greater accountability and more fun).

“We have recognized DirectPath as one of our most valuable channel partners based on the excellent new business growth they delivered in 2018,” said Don Garlitz, senior vice president of strategic partnerships at bswift. “DirectPath continues to bring on new clients and service existing business effectively, and we are delighted to have them as a key partner.”

This partnership began in 2012, when bswift selected DirectPath to complement its benefits administration offering by creating enhanced financial value for its customers. DirectPath provides employer clients with personalized benefits education for selecting the right health care plan, expert assistance in making informed health care choices and rewards for sensible financial decisions. By using DirectPath’s integrated Personalized Benefits Education and Enrollment services, bswift clients can see a return on their benefits investments (ROI) by increasing employee participation and helping employees make smarter decisions about how they choose and use their health care plans.

“We’re thrilled to be recognized by bswift for this award,” said Michael Byers, CEO and chairman of DirectPath. “bswift has been a valuable partner for us since 2012. Their benefits administration technology enables our employer clients to save time, money and resources on nearly every aspect of their health care benefits efforts.”

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