Release 1/16/2018

Latest DirectPath eBook Uncovers Best Practices for Communicating Health Benefits to New Hires

DirectPath, the industry leader in employee engagement, health care transparency and compliance, today unveiled a new eBook, “New Hire Onboarding: Are You Giving Benefits the Attention They Deserve?” Exploring the value of effectively communicating corporate benefits to new employees, this eBook provides Human Resources (HR) professionals with best practices for educating new hires on their health benefits options and selecting the right package for their needs.

An organization’s onboarding process is a critical component in determining whether – or how quickly – a new hire will become a productive member of its workforce. According to an Aberdeen Group study, companies with a standardized onboarding process experience 54 percent greater new hire productivity and 50 percent greater retention than those that do not. Not only that, but research from the Boston Consulting Group has found that 69 percent of employees are more likely to stay with a company for at least three years after a great onboarding experience. And yet, many organizations fail to develop a sound onboarding strategy, with Allied HR reporting that 35 percent of businesses spend no money on onboarding.

To experience optimal new hire productivity, and remain competitive, organizations must make onboarding a priority – ensuring that new employees clearly understand, and take advantage of, the best benefits options available to them. To prevent new hires from passively selecting health plans that they deem similar to those they had at previous companies, HR teams must proactively engage employees on their options, helping to steer them toward packages that ensure the best care at the lowest cost.

DirectPath’s new eBook details best practices for effectively engaging new employees on their health benefits, highlighting the importance of:

  • Taking the time to educate employees on their options
  • Personalizing the conversation to help employees select the option that is most appropriate given their circumstances
  • Ensuring consistent messages to avoid employee confusion and mistakes
  • Boosting frequency of communication to keep employees up to date on benefits information and aware of important deadlines
  • Enabling multi-channel education to allow employees to digest benefits information through whatever channel resonates with them most

“Benefits enrollment is arguably the most complicated component of new hire onboarding,” said Kim Buckey, vice president of client services, DirectPath. “However, it’s also one of the most important aspects in ensuring that employees experience a positive attitude toward their employer. To that end, it’s essential that HR teams effectively engage new hires around their health benefits, proactively initiating a personalized, ongoing and flexible dialogue about their options.”

For more on how HR professionals can best engage new hires on their health benefits, download DirectPath’s latest eBook here.

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