Better Broker: What Brokers are Doing to Meet Evolving Employer Needs
Today’s employers are increasingly focused on employee engagement, benefits communications and transparency as ways to address their biggest concern: controlling health care costs.
As a result, brokers are positioning themselves as extensions of the HR team—rather than as benefits salespeople— and adjusting their service offerings to meet this shift in demand.
These are some of the key findings from this year’s DirectPath survey of more than 100 health insurance brokers. The survey focused on what services they are currently offering, which services are delivering the most business value and how their models are likely to evolve to help them compete in the months and years ahead.