Connecting the Pieces for a Broker Strategy

20%

of brokers said their biggest challenge is the global pandemic


44%

of brokers are adding new, innovative services to meet market demand


Seventy-one percent of brokers say they have employer clients who are struggling with employee satisfaction and perceived value around their benefits plan.

This low satisfaction often derives from low health care literacy rates, ineffective communications and lack of health care cost transparency.

To help employers enhance employee satisfaction with benefits and maximize value from benefits investments, brokers must ensure their strategy includes three pillars.

1. Communications

Employers look for help from brokers in executing on various areas of their benefits strategy—with benefits communications being one of the most significant areas of need. Since good benefits communications can increase employee engagement with their benefits, a comprehensive plan is vital to lowering costs for the employer, thus maximizing their ROI on the broker’s services.

2. Education

To augment benefits communications, brokers can help ensure employees understand their benefits options by offering education services. Seventy-nine percent of brokers are seeing demand for this service and can deliver by partnering with benefits educators. Employees who have engaged in one-on-one benefits education say it is the most helpful way to learn about their health benefits options and how they relate to their health care needs.

3. Advocacy

By delivering access to knowledgeable and experienced advocates, brokers provide employees with a single source to help them make informed decisions about their health care, get answers to COVID-19-related questions, compare costs, locate in-network providers and resolve claims issues.

Empowering Smart Health Care Decisions Year-Round

With this three-pronged strategy, brokers can help employer clients engage employees more effectively and foster more informed decisions that drive down cost for not only individual, but also for the employer.

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