28th Annual Health Benefits Conference & Expo (HBCE)

The 28th Annual Health Benefits Conference & Expo (HBCE) taking place January 28-30, 2019 in Clearwater Beach, Florida.

Kim Buckey, vp of client services, will be presenting, “ABC’s of Health Care Literacy: How Improving Benefits Education Maximizes ROI and Employee Engagement

Consumers are looking for guidance when it comes to health care savings. Often, individuals fall victim to unfamiliar health care industry jargon and benefits systems – choosing unnecessarily costly plans and treatments. Worse still, many blindly pay medical bills containing multiple errors. These things drive up out-of-pockets for individuals, costing their employers more money, too.

To contain costs, employers must enhance employees’ health care literacy. With improved health care literacy, employees become more cost-conscious consumers, keeping out-of-pocket costs low and containing employer health care spend. Kim Buckey will offer best practices for improving health care literacy and reducing spend for all.

From this session, attendees will receive:

• An overview on how low health care literacy leads to higher health care costs – Today, only 12 percent of adult Americans have proficient health care literacy. This leads to poor health care choices, increased hospitalizations and ER visits and more than $230 billion per year in excess health care costs.
• What results stem from improved benefits understanding – A 2018 Gallup poll revealed that 55 percent of Americans worry “a great deal” about the availability and affordability of healthcare. Improved understanding of health care benefits would enable to consumers to understand how to look for ways to cut down on health care costs, which would result in fewer Americans worrying about the affordability of health care. Higher health care literacy leads to more appreciation of benefits, more engagement and increased productivity.
• Tips on educating employees to be better health care consumers – Kim will share best practices employers should use to improve employees’ health care literacy, including teaching them basic health care jargon and benefits terminology, advising them to choose a plan based on their individual needs and—perhaps most importantly–comparing prices when shopping for treatments and procedures (much as they would for any other consumer good or service).
• Integrating consumerism into your benefits communication strategy – To empower employees’ health care literacy, employers should share benefits information and updates year-round. Using consistent, multichannel communication around benefits offerings, employers can give their employees tips on how they can best use those offerings throughout the year.

Register to attend here.


28th Annual Health Benefits Conference & Expo (HBCE)